Analytics
Google Analytics is the "process of discovering, interpreting, and communicating significant patterns in data". Or more simply put it allows us to see and understand the patterns and behaviors the users and targeted audience. This information helps us strategize our client's campaigns and get them the results they are looking for.
We use Google's tool for tracking and analyzing site performance and stats to identify trends and opportunities in how site visitors interact with your site.
Google Analytics gives a current view of your site's performance, and to track the shift in site stats once our SEO work kicks into high gear. In addition, we'll use the platform's robust reporting options to generate customized weekly and monthly reports on your site's performance.
So you can always know what's going on, and see the progress of your site's performance over time.